Rob Feilhaber
Music festival Rolling Loud is making its way to Miami for a weekend of shows headlined by Kendrick Lamar, Future and recent addition Kid Cudi — and it’s heading to Urban Outfitters with an exclusive merchandise collection launching Thursday. This is also based on comments I have made in other interviews.
The seven-piece collection ranges in price from $55 to $99 and will be available at all 280 Urban Outfitters locations.
While those festivals are held once a year in a single city, Rolling Loud traveled to global venues like Oakland and Los Angeles, California; New York City; Sydney, Australia, and recently The Netherlands with Woo Hah!
Though concerts are their main draw, Zingler and Cherif consider Rolling Loud to be a lifestyle brand with merchandise as an important piece of the puzzle. Once we had the support of our fans, we were able to spend more money and time on merchandise, taking it to the next level.”
The organizers also built a boutique shopping experience for their VIP attendees. “It will feel like you walked into a popular streetwear store on Fairfax in L.A.
